{"id":303,"date":"2016-06-29T17:03:13","date_gmt":"2016-06-29T06:03:13","guid":{"rendered":"http:\/\/bigdata.nc\/?page_id=303"},"modified":"2021-08-25T16:47:09","modified_gmt":"2021-08-25T05:47:09","slug":"marketing-de-proximite","status":"publish","type":"page","link":"https:\/\/bigdata.nc\/?page_id=303","title":{"rendered":"MARKETING DE PROXIMITE"},"content":{"rendered":"<h2 style=\"text-align: left;\">COMMENT FAIRE DU MARKETING DE PROXIMIT\u00c9 EN <span style=\"font-size: 18pt;\">2022<\/span>?<\/h2>\n<ol>\n<li style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Cr\u00e9ez votre propre application IBeacon<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Attirer vos clients avec des offres sp\u00e9ciales sur la plateforme de t\u00e9l\u00e9chargement<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Chaque fois que le client est proche, ou dans le magasin, envoyez lui\u00a0un message de courtoisie<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Envoyez des offres parfaitement adapt\u00e9es aux clients fid\u00e8les.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-378\" src=\"https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal.jpg\" alt=\"in-store-deal\" width=\"900\" height=\"600\" srcset=\"https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal.jpg 900w, https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal-300x200.jpg 300w, https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal-768x512.jpg 768w, https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal-570x380.jpg 570w, https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal-380x254.jpg 380w, https:\/\/bigdata.nc\/wp-content\/uploads\/2016\/06\/in-store-deal-285x190.jpg 285w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2 style=\"text-align: center;\">OK, MAIS COMMENT PUIS-JE FAIRE POUR QUE MES CLIENTS T\u00c9L\u00c9CHARGENT MON\u00a0APPLICATION?<\/h2>\n<ul>\n<li><span style=\"font-size: 14pt;\">Offrir aux utilisateurs d&#8217;applications des avantages clients sp\u00e9cifiques\u00a0(offre sp\u00e9ciale, escompte, article gratuit)<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Promouvoir votre application sur l&#8217;affichage vitrine, votre site web, via votre \u00a0Wi-Fi en magasin \u00e0 l&#8217;aide de SOCIALWIFI, dans les annonces<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\">AI-JE VRAIMENT BESOIN D&#8217;UNE APPLICATION ?<\/h2>\n<h2 style=\"text-align: center;\">MON SITE WEB ET MA PAGE FACEBOOK NE SONT-ILS PAS SUFFISANTS<\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\">Bien que les deux Facebook et le site web \u00a0soient incontournables, il ne suffisent pas. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\">Les applications mobiles de g\u00e9olocalisation donnent des\u00a0possibilit\u00e9s beaucoup plus \u00e9tendues<\/span><\/p>\n<p style=\"text-align: center;\">(voir le tableau ci-dessous)<\/p>\n<table class=\" aligncenter\" style=\"height: 423px; width: 780px; background-color: #fafaf5;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; background-color: #f0be1a;\"><\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #f0be1a;\"><strong>SITE WEB<\/strong><\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #f0be1a;\"><strong>PAGE FACEBOOK<\/strong><\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #f0be1a;\"><strong>IBEACONN APP<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">&#8220;must have pour les d\u00e9taillants&#8221;<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; background-color: #fafaf5;\">oui<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; background-color: #fafaf5;\">oui<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; background-color: #fafaf5;\">oui<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">Enregistrement<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; background-color: #fafaf5;\">l&#8217;utilisateur doit aller sur le site<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; background-color: #fafaf5;\">l&#8217;utilisateur doit aimer la page (1x)<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; background-color: #fafaf5;\">l&#8217;utilisateur doit t\u00e9l\u00e9charger l&#8217;application<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">\u00a0Interaction<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; background-color: #fafaf5;\">\u00a0Temps pass\u00e9 par le client sur votre site<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; background-color: #fafaf5;\">Temps pass\u00e9 par votre client sur facebook (ciblage du moteur FB pour les pubs)<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; background-color: #fafaf5;\">Chaque fois que vous communiquez quelque chose de nouveau quand le client est en magasin<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">Facilit\u00e9 d&#8217;utilisation<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0***<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0***<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0*****<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">\u00a0D\u00e9marrage automatique en Magasin<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0OUI<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">\u00a0Reconnaissance du client<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0OUI<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">\u00a0Offres personnalis\u00e9es<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0OUI<\/td>\n<\/tr>\n<tr style=\"height: 24.8125px;\">\n<td style=\"width: 195px; height: 24.8125px; border-color: #000000;\">\u00a0Mesure de la fid\u00e9lit\u00e9<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0OUI<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 195px; height: 24px; border-color: #000000;\">\u00a0Statistiques pr\u00e9cises<\/td>\n<td style=\"width: 180px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 188px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0NON<\/td>\n<td style=\"width: 189px; height: 24px; border-color: #000000; text-align: center; vertical-align: middle; background-color: #fafaf5;\">\u00a0OUI<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\">QUE FAIRE SI MES CLIENTS NE \u00a0T\u00c9L\u00c9CHARGENT PAS L&#8217;APPLICATION?<\/h2>\n<ol>\n<li><span style=\"font-size: 14pt;\">Vos clients vont t\u00e9l\u00e9charger l&#8217;application. C&#8217;est simplement\u00a0une question de bonne promotion. L&#8217;application procure aux clients des avantages sur mesure, et un acc\u00e8s beaucoup plus facile \u00e0 l&#8217;information. C&#8217;est plus ludique pour un client d&#8217;utiliser\u00a0une application d\u00e9di\u00e9e que de surfer sur un site web.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">M\u00eame une petite base d&#8217;utilisateurs au d\u00e9but, vous donnera des informations\u00a0pr\u00e9cieuses sur l&#8217;int\u00e9r\u00eat de vos clients. Si vous r\u00e9pondez \u00e0 leurs besoins, la base d&#8217;utilisateurs se d\u00e9veloppera rapidement.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Vous n&#8217;\u00eates pas oblig\u00e9s d&#8217;attendre le t\u00e9l\u00e9chargement de l&#8217;application pour avoir des donn\u00e9es de fr\u00e9quentation. <a href=\"https:\/\/bigdata.nc\/?page_id=38\">Avec\u00a0le tracking bigdata<\/a> vous avez acc\u00e8s aux donn\u00e9es de fr\u00e9quentation de votre \u00e9tablissement. Vous obtenez un retour instantan\u00e9 de\u00a0vos d\u00e9cisions de marketing. <\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>L&#8217;analyse passive\u00a0fonctionne m\u00eame avec les visiteurs qui n&#8217;ont pas encore t\u00e9l\u00e9charg\u00e9 l&#8217;application.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMENT FAIRE DU MARKETING DE PROXIMIT\u00c9 EN 2022? Cr\u00e9ez votre propre application IBeacon Attirer vos clients avec des offres sp\u00e9ciales sur la plateforme de t\u00e9l\u00e9chargement Chaque fois que le client est proche, ou dans le magasin, envoyez lui\u00a0un message de courtoisie Envoyez des offres parfaitement adapt\u00e9es aux clients fid\u00e8les.\u00a0 OK, MAIS COMMENT PUIS-JE FAIRE POUR [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-303","page","type-page","status-publish","hentry","blog-style1"],"_links":{"self":[{"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/pages\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigdata.nc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303"}],"version-history":[{"count":10,"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/pages\/303\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/bigdata.nc\/index.php?rest_route=\/wp\/v2\/pages\/303\/revisions\/1088"}],"wp:attachment":[{"href":"https:\/\/bigdata.nc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigdata.nc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigdata.nc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}