{"id":351,"date":"2016-06-22T16:53:19","date_gmt":"2016-06-22T05:53:19","guid":{"rendered":"http:\/\/bigdata.nc\/?p=351"},"modified":"2016-06-22T16:54:59","modified_gmt":"2016-06-22T05:54:59","slug":"in-store-analytics-kezako","status":"publish","type":"post","link":"https:\/\/bigdata.nc\/?p=351","title":{"rendered":"IN-STORE ANALYTICS KEZAKO ?"},"content":{"rendered":"

\"abstract<\/p>\n

In-store Analytics : d\u00e9finition<\/h3>\n

L’in-store analytics, comme son nom l’indique, est la mesure des donn\u00e9es en magasin physique. Il est, en quelque sorte, le pendant de l’analytics site-centric dans le monde r\u00e9el. De nombreuses initiatives \u00e9mergent, pour collecter les donn\u00e9es de trafic en magasin, bas\u00e9 sur leurs r\u00e9seaux wifi ou des technologies d’acteurs tiers comme l’iBeacon d’Apple. Outre le positionnement pr\u00e9cis d’un acheteur en magasin, ces technologies \u00ab\u00a0in store\u00a0\u00bb permettent \u00e9galement de communiquer avec lui par l’interm\u00e9diaire de son terminal mobile.<\/span><\/p>\n

L’ensemble de ces solutions \u00ab\u00a0in store\u00a0\u00bb sont commercialis\u00e9es en Nouvelle Cal\u00e9donie sous forme de package\u00a0par la soci\u00e9t\u00e9 bigdata.<\/span><\/p>\n

Pour plus de renseignements :\u00a0contactez nous<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In-store Analytics : d\u00e9finition L’in-store analytics, comme son nom l’indique, est la mesure des donn\u00e9es en magasin physique. Il est, en quelque sorte, le pendant de l’analytics site-centric dans le monde r\u00e9el. De nombreuses initiatives \u00e9mergent, pour collecter les donn\u00e9es de trafic en magasin, bas\u00e9 sur leurs r\u00e9seaux wifi ou des technologies d’acteurs tiers comme […]<\/p>\n

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